CAMH AD CAMPAIGN

CLIENT

CAMH

BACKGROUND

Many cultures view mental health as a weakness, emphasizing physical health and neglecting emotional challenges. This creates a tough situation for people, particularly in immigrant communities, who might hesitate to seek help because of stigma and long-held beliefs from previous generations

GOALS

• Make people think – Show how unfair it is to treat mental health differently from physical health

• Push for action – Encourage people to take mental health seriously and get support

• Get people to CAMH’s website – So they can learn more and find support

ROLE

Art Director, Graphic Designer