Tajin Christmas Ad Campaign

CLIENT

Tajin

BACKGROUND

Tajín is a popular chilli-lime seasoning that originated from Mexico. It’s mix of chili peppers, lime, and salt makes it a fantastic addition to a variety of foods, including fruits, vegetables, snacks, and beverages. Initially aimed at Mexican consumers, Tajín has gained international popularity, particularly in North America, where many people enjoy experimenting with flavour combinations

GOALS

• Promote the product during the holiday season

• Increase brand awareness

• Reimagine Tajín as a playful and unexpected addition to holiday festivities & food

ROLE

Art Director, Graphic Designer